IRO (Initial RWA Offcring) is a new financing method that tokenizes real world assets such as luxury goods, artwork, shoes, clothes, etc. and issues and trades them on the Web3 market. IRO combines the concept of RWA, which can separate the ownership, use rights and income rights of real-world assets, and conduct free transactions and pricing in the Web3 market. IRO investors can exchange for physical assets through NFT price fluctuations to obtain income.